Publicity Requirements

Crossroads: Change in Rural America!

Congratulations on your selection to host the Smithsonian Institution exhibition Crossroads: Change in Rural America! As an exhibit host, you are required to provide proper credit to exhibit sponsors and partners. This document includes your full publicity requirements. If at any time you have questions regarding logos, credit lines or publicity, please call the Michigan Humanities at 517.372.7770.

As an exhibit host for a Museum on Main Street exhibition, you must:

  • Include Michigan Humanities and Smithsonian Institution logos on all exhibition-related promotional materials
  • Mention sponsorship of the Michigan Humanities and Smithsonian Institution in speaking engagements and discussion with the media
  • Contact your state and federal legislators with an invitation to the Opening Event, to view the exhibit and a thank-you letter for support of MH and the Smithsonian.

Why do we need your help to include Michigan Humanities Credit?

Michigan Humanities relies on a combination of public and private funding to make grants and programs available to nonprofit organizations like yours. By helping to promote MH and your organization, you are not only assisting in our mission of increasing our visibility and potential for new revenue sources, but also creating support for your organization.

Notification of Project Activities and Publicity

To ensure a strong partnership, it is vital that you keep MH updated on exhibit activity – including notification of event dates and publicity. The MH needs this information for a variety of purposes:

  • MH may invite its board members to attend project events
  • So that MH may fulfill reporting requirements to its national affiliate, state partners & funders
  • Publicity efforts such as posting to MH’s website and social media, inclusion in a monthly enews, and distribution of press releases

Photo Submission

Without our partners in the field, MH could not be successful in fulfilling its mission of connecting people and communities through quality cultural programs. To assist in promoting your events and telling your story, we ask that you send us photos for use in print and digital marketing campaigns. Please submit your photos to James Nelson throughout the project or with the final report. (Contact information on the following page.)

Logos and Credit Lines

The exhibition credit line, Smithsonian Institution logo and the MH logo must appear on all exhibition-related promotional materials. Examples of these materials include (but are not limited to) invitations, banners, signage, posters, public program brochures, postcards, and printed, video, internet and audio announcements.

Crossroads: Change in Rural America has been made possible in [name of your town or organization] by the Michigan Humanities. Crossroads: Change in Rural America is part of Museum on Main Street, a collaboration between the Smithsonian Institution and state humanities councils nationwide. Support for Museum on Main Street has been provided by the United States Congress.


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If it is impossible to include the full credit line on materials, you may use the following abbreviated credit line in advertisements and banners only:

Crossroads: Change in Rural America has been made possible in [name of your town or organization] by the Michigan Humanities.

[Smithsonian Logo]     [Michigan Humanities Logo]     [Local sponsor Logos]

Please only use the Smithsonian and Michigan Humanities logos. Local sponsor logos should be smaller and separated from these two primary logos. The Smithsonian Institution logo is available in a number of layouts and file formats for download at www.si.edu/silogo. Additional MH logos can be found at www.michiganhumanities.org/publicity. DO NOT CHANGE THE LOOK OF THE LOGOS.

Invite and Thanks to State and Federal Legislators

MH is an affiliate of the National Endowment for the Humanities, and receives state funding through the state arts council. As such, it is STRONGLY ENCOURAGED that you invite your legislators to all exhibit-related events. Whether you think they can attend or not, advising them of programs in their state and district is beneficial and noteworthy.  Again, as MH is the state affiliate of the NEH, it is strongly encouraged that you send a thank you letter to your Congressperson and Senators. This is to inform legislators of where tax-payer dollars are going, their purpose, and to inform them of the value of MH-funded projects.

Publicity Requirement Contacts

James Nelson, Grant/Program Officer, jnelson@mihumanities.org
Carol Taggart, Director of Advancement, ctaggart@mihumanities.org

*Can be reached by phone at 517.372.7770

Template letters can be found below.

 

 

Invite Your Legislators – SAMPLE LETTER
(US Senators and Representatives and State Senators and Representatives)

April 1, 2018

The Honorable John Doe
U. S. House of Representatives
Washington, D.C. 20515

Dear Representative Doe,

I am writing to invite you and your staff to the grand opening of Crossroads: Change in Rural America at the Smithville Community Center on June 1, 2018. This national traveling exhibit is supported by the Michigan Humanities and Smithsonian Institution.

The exhibition will prompt discussions about what happened when America’s rural population became a minority of the country’s population and the ripple effects that occurred. The exhibit will feature interactive elements that will engage visitors to be a part of the conversation.

Our event is scheduled to begin at noon on June 1, 2018, at the Smithville Community Center. The City of Smithville and the Smithville Community Center would love to share this event with either you or a member of your staff. And, if you would like, we would be more than willing to include you in the opening ceremony.

Thank you for your time and attention. I look forward to your response.

Sincerely,

Thank Your Legislators – SAMPLE LETTER
(US Senators and Representatives and State Senators and Representatives)

April 1, 2018

The Honorable John Doe
U. S. House of Representatives
Washington, D.C. 20515

Dear Representative Doe,

I am writing to thank you for your support of the Michigan Humanities and Smithsonian Institution for the Crossroads: Change in Rural America exhibit. The project helped create several community events related to Michigan’s rural communities and to Smithville Community Center. The Center hosted lectures, performances and additional events to provide visitors the opportunity to know more about Smithville’s rural history.

This exhibit project was made possibly with support from the Michigan Humanities and Smithsonian Institution. It was a wonderful educational and community success, as represented by the tremendous response and support at our events.

Smithville Community Center is very appreciative of your continued support to help enhance the cultural experiences of our community.

Thank you for your time and attention.

Sincerely,